Don’t Take It Personally

How did the holidays go for your business and your front line?  Chances are, you had your challenges with difficult customers. When a guest or customer is angry, or even rude, it can be difficult to NOT take things personally.  Today ‘we’re going to talk about why and how you can stop allowing that to happen to you when dealing with humans.

There are a number of reasons a guest is rude to you, or treats you poorly as a fellow human. Perhaps they have even questioned yours, or your company’s ability to take care of them. When this happens, remember a few important things.

Chances are, you, or your front line do not know this person beyond the customer relationship that has  been established. Why would you take something personally from someone who you do not even know? If it’s a friend, family member, or acquaintance, it’s one thing. I can understand taking something personally from them. But it’s not. It’s a guy named Frank from Waukeegan, and he is not happy with something so he’s yelling at you, not because he does not like you, but because you represent the organization he has some sort of beef with.  He is yelling at the logo on your name tag, not you.

Please do not think I am defending poor behavior, but when a customer gets mad at you for properly performing your job, they are not mad at you. Their mad at their next door neighbors barking dog. They are mad at their huge phone bill. They are mad their bossy supervisor at work, or annoyed at their in-laws.  Maybe even mad at themselves, and they direct this negative energy towards you. But there is no need to take it personally or get defensive. As long as you are kind, and communicate to the best of your ability, you have NOTHING to take personally.

Now if the guest or customer lashes out at you personally, perhaps making an unkind comment about your appearance, performance, or something personal, before you do what most humans would and react, remind yourself that this is about them, and not you. You don’t know them. Why on earth would you take anything personally from a stranger?

As difficult as it may be to remind yourself that compassion is EXACTLY what this angry customer needs right now, that is precisely what you should give them. I will, however, say it again. There is a point of bad behavior where something other than compassion, like police or a manager, is necessary. Until this point, though, realize you are still in control and can give the customer or guest what they need, and move on with your day. 

I truly believe that regardless of the emotions of that difficult customer, they will remember how you treated them, even if only on a subconscious level. They will come back, and they may even surprise you with their behavior on their next visit.

You will find out very soon, that I am a big optimist. I believe in the best in people, and all of us who deal with human for a living can set the bar for how we all treat each other everywhere, all the time.

I can dream, can’t I? So can all of you.

Carry on.

No Fields Found.

A Holiday Message To Business

Most of us in the business of taking care of people step it up a notch around the holidays, much like everyone does.  We amp up the kindness, talk about how we should be kind all year, then revert back to our busy lives.

Now is the time to decide how your business will connect every day of the year in 2020. We are not only on the frontlines of business. We are on the frontlines of humanity. Think about it this way.  Your business may be as much of your customers daily life as anything or anyone. Chances are, there is more to their life than the time that they are at your establishment, but since you don’t know how much, take no chances.  You can make sure the time they are with you is time that they find valuable, meaningful, and real.  How you achieve that depends on the time you spend with them, the connection you establish, and the sincerity of the interaction. And what happens when we successfully model positive human interaction regularly? Others learn from that, and begin to practice it themselves.

The holidays are often a time many need extra kindness, so taking the time to listen and empathize with your customer or guest can create meaningful connection and make them feel good about dealing with you. How you made them feel during the holidays will go a long way to establishing new relationships, and reinforcing old ones.

Do you have a list of businesses you especially like to patronize during the holidays because of the positive interactions you make there? We all have a few. Some of us more than others.  The more you take note of those businesses, the more you can model the things you like about them to your customers.  

What makes you feel good about giving your money to certain establishments? Is it that they know your name? Do they remember important things about you? Did they go the extra mile for you when you really needed help? Did they do something you considered special in serving you? Make a list of these things and look at it. My fellow visual learners will appreciate this tactic. Seeing it in front of you gives you some perspective mere memory does not. Put this list somewhere you and your frontline can see it, and occasionally talk about it. (Actually, you should be talking about ALL of these posts with your staff.) Soon it will become a part of how you deal with everyone, and you will see the positive results. I promise you it will. 

We really are all in this together, and the moment someone walks through the door of your business, you are LITERALLY in it with them, so why not make the most of it? The smaller picture? More business and happier customers. The big picture? A world where people embrace each other’s differences and get along because we understand what we all need, and work with each other in getting it.

What’s Your Story?

What’s your story? We all have one. Most likely we have more than one.

That means your customers or guests do too.  When someone chooses your business, they have a story. They may tell it to you, and they may keep it to themselves. But they have one, and while you don’t have to know what it is, you do need to know they have one.  And the moment they choose to give you their money, you become part of their story. I find it very healthy to look at it this way.

Now that you know this, how will your next customer interaction be different? Knowing they are patronizing your business as part of their story can make you more prepared for giving them what they need.  The simplest of purchases has a story behind it, and if you know it, your chances of turning a transaction in to a CONNECTION is greatly increased.  If someone shares their story, you can help the story unfold by how you connect with them.  Isn’t looking at it this way more fun?

NO purchase does not have a story.  With that being said, realize the story is not always an exciting or happy one. But there is a story there, and the more effort you make to uncover that story (within reason and privacy laws) the more of an impression you make with your customers. Some of them will want you to know their story.  When they do, listen.  They not only gave you their trust when they patronized our business, they gave you their trust in when they decided to tell you. If you look at that action with reverence, you will see that someone has invited YOU in to their story. Cherish that, and help them live it.

I work in a place where I have the time and opportunities to hear people’s stories.  Most seem to like telling them, and I enjoy listening to them, not because I am paid to, but because I care about other people.  You do, as well, and listening will tell them that. Kids really love telling you stuff.  Listen to every word. They appreciate it, and so do their parents. Your guests will forget a mundane purchase shortly after they make it. If you take part in the story, they bring to you, they will NOT forget it, and they will return, as well as sharing their stories with others.

What is your story?  I realize we don’t have time for the details, but my point is, what makes you what you are today?  Victories, failures, love, hate, and everything in between. You have it. And so does your customer.  You don’t need to know their story, but you do need to know they are motivated by many of the same things that you are, and when they come through your door, remember that. They have passions and insecurities, like you. They have found and lost things, like you. They want to feel relevant and good about themselves, just like you.

Can you help them do that? Of course, you can.

The Most Demanding Customers Need Your Kindness The Most

How do you feel about those especially rude or demanding customers that creep in to your life in the business you have chosen to be in?

It’s easy to let them make you angry, or at the very least, frustrated.

When I was a waiter in my 20’s, I had this theory that those really demanding folks were CEO’s, celebrities, or others with the money and power to make demands whenever they felt like it.  Now, in some cases that is true, but in most, as I have learned over these many years, it is not. After working with CEO’s, celebrities, and others with money and power, I now feel differently.

I have modified my “theory” over the years, and I now put those demanding, sometimes unhappy guests in to multiple categories.  For one, it’s not the CEO that usually makes demands.

It’s the middle manager who is told what to do all day long. Told what to do by his boss, his family, his friends, and the media.

It’s the stay at home mom who finally gets out and wants to make a few rules of her own for a change.

It’s the couple that can only afford to go out once in a great while, and really want things to be special.

It’s the man unhappy about his life, his neighbors barking dog and his unfulfilling job, and projecting it to you.

Please know, I am not defending abhorrent behavior. Its never ok to be rude. I just think if you stop and empathize with these souls for a moment, and see your experience with them as a chance to connect with them on a level they need, you can possibly become that ONE exchange in their day that they remember differently from the others. And even if it does not seem to be working, do not stray from the effort, regardless of how they react. It is at that very moment that they subconsciously need what you are giving them.

Don’t get me wrong. There IS a point where you must respond respectfully with your feelings regarding their behavior, but if you keep it positive, you will never lose. Other customers will see your empathy, even if your intended recipient did not. And, in a best case scenario, the customer will recognize the connection you are attempting to make, and you will be a positive influence in their life.

In a worse case scenario, you deal with the unruly guest accordingly, and in a way in which you wish to be treated. They may not leave happy, but you will have done your part in defusing the situation in a way that set an example to anyone who witnessed the exchange.

It’s not your job to “cure” unhappy or especially demanding people. But, it is your job to serve or sell to them to the best of your ability.  While you are not a licensed therapist, you can give a fellow human more than any shrink ever will. You can give them compassion and understanding. You can make them feel good about themselves. And you can actually contribute to your world with your understanding and grace. Why not?

Connect By Being Present

How “present” are you with your customers? Do you make eye contact? Do you go beyond answering a question with any descriptive words or observations?  Your presence can create a true human connection in the simplest of circumstances.

I was at a company Christmas party last week.  I asked the bartender what red wines they offered by the glass.

“Cabernet or Merlot”, the young man said, in a monotone voice while looking at his coworker.

He did answer my question, but he was not present.  He saw his job as getting me what I needed quickly, so he could do the same for the next customer.   He also clearly did not want to be a part of my world. I returned for another glass of wine later on, and a new bartender was there.  Being who I am, I asked him the same question, obviously already knowing the answer.  

“Well, sir. We have both a California Cabernet as well as Merlot from the same winemaker.  You will be having Prime Rib tonight, so I think the Cabernet is the way to go.”

I felt a connection with this man that I did not feel with the other. Same transaction. Completely different result in human needs being met. My basic need for the glass of wine was just one need I subconsciously wanted met.  The second bartender made me feel good about myself, and my purchase, simply by connecting with me on a level that went beyond just answering my query.  Did that second glass of wine taste better?  Probably not, but I felt good about spending my money the second time around, where the first was a simple transaction to meet my physiological needs. The second exchange only took five more seconds.  Five seconds.

The difference between those two scenarios is what will separate you from the others. You can look at it as being subservient, or you can look at it as enhancing another’s life. The choice is yours. Choosing the latter will result in your happiness as well as the customer’s. This is not just about making them happy. It’s also your well being at stake. Everyone wins when you provide a connection.

It’s easy to forget we are facing people at our businesses with the EXACT same needs we have. It’s easy to see a transaction from an efficiency standpoint, and with that comes the lack of connection.  But it does not have to be that way, even if efficient transactions are your goal.  It only takes a moment to turn a mundane exchange into a meaningful connection between humans, with both parties needing the same thing.  People are longing for connections rooted in empathy and understanding. You have the opportunity to be one or more of those important connections.  Why wouldn’t you?

It’s not difficult to make a connection in even the simplest of exchanges.  And when you do, the customer or guest remembers how it made them feel. I guarantee it.